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Fall 2017/18 Campaign Man

Contrasts are the leitmotif of Imperial A/W17, where clothing is shown like through a magnifying glass to highlight fabric, materials and details. The collection is captured against bare backgrounds in geometric and complementary poses with close image fields full of light and shadow effects.

Distinctiveness and uniqueness are the spontaneous consequences of apparent contradictions and original fabric matching. The aim is to express one's own complexity also and especially in day-to-day life and predetermined circumstances.

Imperial man is at one with what he's wearing. Color consistency obtained through saturated shades ranging from plum to emerald green underlines such feeling. At the same time, physical intimacy powerfully fills the space and gives to the images the sophisticated and instinctive allure that represents the core of the collection.