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SPACE FOR PRODUCING IDEAS: THIS IS THE VISUAL IDEA OF THE INDUSTRIAL OPEN SPACE AND OF THE DESIGN IMPERIAL S.P.A. IMPRINTS IN ITS STYLE AND APPLIES TO FASHION. THIS MODERN FUNCTIONAL BUILDING OF 6,600 SQUARE METERS HOUSES A FLOW OF ABOUT 80,000 VISITS EACH YEAR. A LARGE INVERTED PYRAMID CONNECTS THE FIRST FLOOR - DEDICATED TO VISITOR RECEPTION AND EXHIBITION OF THE COLLECTIONS - WITH THE SECOND FLOOR, WHERE EACH GARMENT IS DESIGNED AND DEVELOPED.

DESIGNED ON THE MODEL OF A LARGE WHITE BOX, EACH ARCHITECTURAL ELEMENT WAS SELECTED TO CONVEY THE FUSION OF IDEAS CONVEYED BY THE PRODUCT, THE CUSTOMERS AND THE COMPANY STAFF. GLASS, STEEL AND PLEXIGLASS, EXPOSED TO THE SKY BY A MASSIVE CENTRAL GLASS WALL, OPEN THE LARGE OPEN WHITE SPACE TO THE OUTSIDE NATURAL LIGHT, WHICH MAKES THE CLOTHING AND THE STAFF MEMBERS THE REAL PROTAGONISTS.


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